ABSTRACT
The COVID-19 pandemic has fueled attention towards strategic decisions on business value, crisis responses, and social aspects. Correspondingly, there is an urgent need for identifying relevant key performance indicators (KPIs) to support the decision-making process and survive from exogenous shocks. The paper focuses on the cultural sector, one of the social and economic sectors that has faced severe disruption by the pandemic. The objective of this study is to conduct a literature review on KPIs, especially for organizations in the cultural sector, with relevance to massive data and crisis response. The research results indicate the novel balanced scorecard covering the perspectives of finance, customers, web, social media, and crisis responses for crisis-ready organizations. The importance and originality of this study are that it updates the traditional balanced scorecard with KPIs in the era of digitalization to remain agile and resilient in the pandemic. © AMCIS 2021.